“the way books feel in our hands” : Nikki Reimer

I was sure someone would have commented by now…

This is fascinating Nikki — wish you had written more about its composition. In particular the shift in the music halfway through from minor to major key. And the feeling constructed in the music of “rewinding” time/erasing content (musical strategy old as Bach's variations). And who is the female voice? Fairly ambiguous in terms of British class position. And that it's a typically feminine female voice. They did their generationally-specific number with Lady Gaga. I feel so pigeonholed…I mean, recognized.

Brilliant structure, tho. The shift worked on me. It retains its message by arranging and rearranging it simultaneously and so it has a flicker effect. I resonated with both variations, but I am supposed to. That's what makes it work. This comment is already too long. Someone should do a close reading of this ad like it's a poem =)

My comment moderation word below that I need to retype to submit this is “hersplit.” Seriously.

thnx,
al.

@Alex I think you did just analyze it as a poem…

Beyond that I didn't think it really needed analysis or framing. I think it stands well on its own, and I like the ideas it posits about publishing.